I. IMAGES AND IDEALS At least three distinct images of families can be identified in U.S. society. All of these images view the family as the primary route to personal growth and self-fulfillment. In addition, they all symbolically separate family from society, a polarization that does not exist in reality. A. Family as a Haven - This image revolves around the themes of love and protection, delineating dual roles for father and mother. It emerged during industrialization. B. Family as Fulfillment - The protective image of the family has largely been replaced by a compensatory image. Family provides satisfactions unattainable through other social arrangements. Family members can find self-fulfillment and enjoyment through their joint activities. Advertising media portrayals of families emphasize families as fun, rather than a moral obligation.
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