CHAPTER 1

IMAGES, IDEALS & MYTHS

CHAPTER OUTLINE

I.  IMAGES AND IDEALS

At least three distinct images of families can be identified in U.S. society.
All of these images view the family as the primary route to personal growth 
and self-fulfillment.  In addition, they all symbolically separate family 
from society, a polarization that does not exist in reality.

     A.  Family as a Haven - This image revolves around the themes of love
         and protection, delineating dual roles for father and mother.  
         It emerged during industrialization.
  
     B.  Family as Fulfillment - The protective image of the family has largely
         been replaced by a compensatory image.  Family provides satisfactions 
         unattainable through other social arrangements.  Family members can find
         self-fulfillment and enjoyment through their joint activities.  Advertising
         media portrayals of families emphasize families as fun, rather than a moral
         obligation.



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